Job Vacancies And Jobs Search In Malaysia : Allyhunt

Getting the right talent is no easy task for recruiters nowadays. The competition for employees among employers can be subtle but in reality, getting the right talent is the underlying factor that makes or breaks a company. If you get a lousy workforce that makes the management one day, the company may just be heading to a dead end road but on the contrary, one good hire may just elevate the company to the very top. Therefore, the task of the recruiters can never be underestimated. How can I attract talent? There may be many answers to that but today, we would like recruiters to be challenged on the concept of becoming market-driven employee recruiters.

When marketers plan campaigns, they ask questions like these:-

• How many buyers populate the target market?

• Where can the target be reached?

• What appeals will be effective?

• What are their buying alternatives?

Recruiters should ask the same basic questions, questions that help them focus on the candidate.

The following was taken from the book, “Competing For Employees” by Kathleen Groll Connoly and Paul M. Connoly. Even though it was written some time ago, the basic marketing concepts can well be applied to employment today.

Marketing Concept: Target market and market segments

Employer’s view-related concept: Target employee populations target candidate pools- the groups who form your labor supply.

Marketing Concept: Buying decision process

Employer’s view-related concept: Job search – From the candidate’s or employee’s point of view, this is the evaluation and decision regarding his or her employment options. Selection – From the employer’s point of view, this is the process of finding, evaluating, and deciding on candidates for open positions.

Marketing Concept: “Total Product”

Employer’s view-related concept: Total company and job offering – what employment with your company offers including the job itself, compensation and benefits, company culture, work environment, company reputation, and the other intangibles.

Marketing Concept: Product Positioning

Employer’s view-related concept: Employer positioning – why employment with you is different and better from employment with others, as targeted to the perceived employment needs of selected groups.

Marketing Concept: Communications channels

Employer’s view-related concept: Methods by which you reach employees and candidates: recruiters, advertisements, word of mouth, employee referrals, internal company newsletters, and any other means of transmitting employment messages.

Marketing Concept: Sales Process

Employer’s view-related concept: Recruiting: Persuading the target pool to contact your company; persuading selected candidates to accept employment.

One good example of knowing whether a recruiter thinks like a marketer or not is to observe the way they put up a job advertisement. Some postings do not have much information about the company’s nature of business or history and surprisingly, these recruiters were wondering why the response is poor. At Allyhunt, we received all sorts of replies to why such information was not put up and one of them reasoned– “If they are keen to join us, the jobseekers should take the trouble to find out about the company elsewhere.” You be the judge on what you think of such reply.

What we believe is this - If your actions centered on the candidate and not on your company, you are using market-driven thinking and there is a higher possibility that you will have more success.